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The rise and fall of Chanel. As if.

What can we do about the price increase?

At the moment of my writing, Chanel is about to increase its prices for the fourth time in twelve months. 

I have learned this little titbit due to the global outcry on the worlds fastest news platform (Instagram). Well, it’s nice to know that I am not the only one feeling the hit. And in all honestly, at this stage, it’s less of a ‘hit’ and more of an ‘a bus run me over.’ This, on top of the new two-a-year limit and the ‘lack of stock’ of classics, means one thing and one thing only. Chanel wants to join Hermes on its pretentiousness superiority pedestal. 

Now, don’t get me wrong. I am not hating. I can acknowledge and admire a game played well. Kind of like you can admire a brilliant enemy. After all, it’s my capital that’s taking a hit. Not Chanel’s. However, so many price increases in such a short time frame are beyond unreasonable. The price of a large classic flap is now very close to the price of a Birkin, and a Birkin, if you can get your hands on one, feels like a much better deal. So, it’s unsurprising that more and more fashion fans turn to websites like Vestiaire and Luxury Promise to get their Chanel fix. And I am one of them. 

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